Maincast, a company co-owned by well-known Ukrainian entrepreneur Maksym Krippa, has announced the launch of two new TV channels – Maincast Sport and Maincast. They will start broadcasting on November 30, 2024, via OTT platforms and cable networks. According to Tech News Junkies, the project has received official approval from the National Council of Television and Radio Broadcasting.
TV channels’ topics
Maincast Sport will specialize in broadcasting sporting events, including international competitions with Ukrainian athletes. Meanwhile, Maincast will focus on entertainment content, offering programs that will appeal to a wide audience. It is planned that in the future the channels will expand their audience by broadcasting in other languages, starting with Polish.
In addition, the company is launching an innovative OTT platform, Maincast.tv, which will become a platform for exclusive video content, including broadcasts of esports events. At the initial stage, access to premium content will be free, which will attract a wide audience and build user loyalty.
Development plans and strategy
As a strategic partner and investor in Maincast, Maksym Krippa is actively developing projects in the media, esports, and technology sectors. His previous investments, including NAVI and GSC Game World, are already showing significant results. Now, the launch of the TV channels and platform reflects the desire to create a competitive Ukrainian product that meets international quality standards.
“These are not just new TV channels, but a step towards creating a unique product that combines sports, esports and entertainment,” Maksym Krippa said.
Impact on the Ukrainian media industry
The launch of Maincast Sport and Maincast emphasizes the importance of introducing the latest technologies in the media. The project is aimed at popularizing the Ukrainian language and creating high-quality content that meets international standards. It is expected to not only raise awareness of Ukrainian sports and esports in the international arena, but also create new opportunities for cooperation with local content producers.
The company’s innovative approach, including interactive formats and cooperation with international partners, opens up prospects for the development of media technologies in Ukraine. The project will also help create new jobs and strengthen the position of the Ukrainian media space on the global map. In addition, the development of the local technology market will attract more Ukrainian specialists and strengthen their competitiveness on a global level.
