Braun: Tutmak İçin Tasarlandı tutunmaya değer bir kitap

World EDU Türkçe Editör
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İnsanlar tarafından yapılan her nesnenin anlatacak bir hikayesi vardır. Bunu yapan insanların, seçilen malzemelerin ve yaratıcı motivasyonun hikayesi var. Sadece hikayeyi anladığınızda bir nesnenin anlamını anlarsınız. Ya da 1961’den 1995’e kadar Braun’da ürün tasarımının başında olan Dieter Rams böyle diyor.

Braun: Designed to Keep, Braun’un hikayesidir. Şirketin bugüne kadarki “en kapsamlı tarihi” olarak faturalandırılıyor. Bunu anlatmak için 400’den fazla sayfa ve 500’den fazla görüntü gerekiyor, daha önce hiç yayınlanmamış arşiv materyalleri ve Braun’un en ikonik ürünlerinin yepyeni tam sayfa fotoğrafları, her biri Rams’ın Naoto Fukasawa ve Apple’dan Jony Ive gibi tasarımcıları doğrudan etkileyecek “daha az ama daha iyi” yaklaşımıyla aşılandı. 

Gelişmiş bir kopyaya göz attığımda en çarpıcı olan şey, bazıları neredeyse 70 yıl önce piyasaya sürülen bu ilk Braun ürünlerinin çoğunun bugün ne kadar arzu edilir durumda olduğuydu. Şaşırtıcı değil, sanırım, Amazon ve AliExpress’te bulacağınız tek kullanımlık döküntüler göz önüne alındığında, ürün tasarımının kitlesel tüketim tanrılarına secde ettiği yerler ve cihazlar, genellikle Walmart mısır gevreği reyonu için ayrılmış işe yaramaz dekorasyon süslemeleriyle değişir. 

Demek istediğim, aşağıdaki resimdeki TP1’e (1959) bakın, radyo olarak çalışan ve aynı zamanda alttan Miniot gibi alttan plak çalan Walkman’in taşınabilir öncülü pikap ve T3 transistörlü radyo (1958), Ive’a iPod’un click wheel arayüzü için kesinlikle biraz ilham verdi: /a

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1959’da HfG Ulm’un yardımıyla Dieter Rams tarafından tasarlanan TP1 (solda), hem küçük bir transistörlü radyo ( Hareket halindeyken müzik için T4) ve fonograf (P1). 1958’de Dieter Rams tarafından tasarlanan T3 (sağda) Cep Radyosu, o zamanlar için çığır açan bir arayüze sahipti.

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Başkan John F. Kennedy 1963’te fan tarafından soğutuluyor.

Braun, Hi-Fi’de gerçekten mükemmeldi ve 1960’ların ortalarında tasarlanan bu duvar ünitesi, uzay çağı yaşamının neyle ilgili olduğuydu

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TS45, TG60 ve L450 ünitelerini içeren ve 1964 ve 1965’te Dieter Rams tarafından tasarlanan bu duvara monte Hi-Fi sistemi, 1960’ların ortaları için oldukça yenilikçiydi.

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Kalın yazı tipleri — bu durumda Braun Linear — okuyucuyu bir anlığına göz atmayı bırakmaya teşvik eder.

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